AVENGED SEVENFOLD Guitarist SYNYSTER GATES Says METALLICA’s Promo Video Campaign Was “A Stroke Of Genius”
December 8, 2016, 8 years ago
Avenged Sevenfold guitarist Synyster Gates is featured in a new interview with Ireland’s Overdrive. In the excerpt below, he talks about Metallica’s idea to produce a video for every track on their new album, Hardwired…To Self-Destruct:
Says Synyster: “Yeah, that was a stroke of genius. There’s nothing like having some healthy competition. We really strive to think outside the box, by taking the standard approach the then twisting it a little all the while trying something new. Then Metallica comes along and just up the bar again with their promo. We’re a little jealous (laughs).
“To be honest, I personally feel that this is a great time within the music industry as it’s forcing people to try unorthodox approaches to what is traditionally a tired model. The business model of the past simply does not apply to the way things are conducted these days. Just take bands like Metallica and us also, we are really excited about approaching things from a different angle and not afraid to try different things.”
Read the full interview at Overdrive.ie.
Avenged Sevenfold recently released their new album, entitled The Stage. The band have released studio video for the album track “Sunny Disposition”, which can be found below.
The Stage artwork and tracklisting:
Tracklisting:
“The Stage”
“Paradigm”
“Sunny Disposition”
“God Damn”
“Creating God”
“Angels”
“Simulation”
“Higher”
“Roman Sky”
“Fermi Paradox”
“Exist”
“Sunny Disposition” studio session:
“Paradigm” studio session:
“The Stage” video behind-the-scenes:
“The Stage” video:
Album stream: