In August of this year, from the Main Stage at Bloodstock Festival, UK melodic extreme metallers Bloodshot Dawn announced mid-set that their new album was to be entitled Demons and would be released on October 26th. The band then went on to debut a brand new song called "Smoke and Mirrors". Today that very song is being unleashed to all as it features in the brand new Bloodshot Dawn music video.

The video was directed by Lewis Carter and Phil Berridge (Vision Video) and was filmed in an old photo studio in Peterborough.

Frontman Josh McMorran comments on the video: "It’s a play through using natural visual effects to give an arty and moody vibe. We used colours of the new album artwork. This is the opening song of the album and encompasses all that is Bloodshot Dawn into one song! It's also kind of catchy..."

Demons is the second Bloodshot Dawn album and was funded by fans in a Kickstarter campaign, which was achieved in just four days, testament to the band’s loyal following.

Demons is also the first recording with their new drummer Janne Jaloma (Deals Death). The album features eight tracks of awe-inspiring melodic extreme metal spanning 43 minutes and includes guest musicians such as: Sven De Caluwé (Aborted, System Divide), Per Nilsson (Scar Symmetry), Teemu Mäntysaari (Wintersun), Andy James (Sacred Mother Tongue) and Chris Amott (Armageddon, Arch Enemy).

Speaking of Demons in relation to their self-titled debut, which was released in 2012, Josh comments: “From a musical perspective it has been a completely natural progression. We have not become more melodic or more brutal but rather we’ve enhanced all aspects of the sound we had built up on the first album! This album is a huge step up in technical ability and song writing prowess without changing the music enough to alienate our current fans!”

“The title Demons, which is also the name of one of the tracks, perfectly represents the lyrical content within the album. It also ties in with the amazing new artwork. The song’s lyrical content is about demons on both a personal and a wider social scale, explaining our views on modern society and the struggles within the mind. The album is all about beating your demons and making something of the time you have on the earth whilst battling the ever lasting struggles and trials that come with being human.”

Demons tracklisting:

“Smoke And Mirrors”
“Consequence Complex”
“Unified”
“Inadequacy”
“Black Hole Infinity”
“Human Void”
“The Image Faded”
“Demons”