In his new Book Me, Inc., the quintessential self-made man, master of brand identity, New York Times bestselling author, and award-winning executive - KISS’ Gene Simmons - shares his manifesto for business success. Mike Ayers at The Wall Street Journal has posted 20 inspirational quotes from Simmons' book here. A few of them are available below:

 

“Better to discuss everything out in the open while you’re in love, then if or when the relationship sadly ends. It’s called Full Disclosure Before The Fact.”

 

“If you choose to become a smoker, you are an idiot, and you may lack the discipline and intelligence to be a successful entrepreneur.”

 

“Get rid of the friends who want you to spend your whole day doing nothing with them. They’re not your friends. They’re your enemies.”

 

“The problem you ultimately want to have, as an entrepreneur, is deciding who to help, not deciding who can help you.”

 

KISS did not become one of the most successful rock bands in history by accident. Long before they first took the stage, Gene Simmons and Paul Stanley had a clear-cut operating plan for their business. Over the past forty years, KISS has sold over 100 million CDs and DVDs worldwide and manages over 3,000 licensed merchandise items. In addition to KISS, Simmons’ lucrative ventures include two hit reality shows, a professional sports team, a restaurant chain, and a record company. A recipient of the Forbes lifetime achievement award, this brilliant executive runs all of his businesses on his own—no personal assistant, few handlers, and as little red tape as possible.

In Me, Inc., the marketing and finance wizard gives aspiring entrepreneurs the critical tools they need to succeed. Simmons teaches you how to build a solid business strategy, harness the countless tools available in the digital age, network like hell, and be the architect for the business entity that is you. Inspired by The Art of War, Me, Inc. is organized around thirteen specific, easy-to-understand principles for success, drawn from Simmons’s own triumphs and failures. From finding the confidence necessary to get started, to surrounding yourself with the right people, to knowing when to pull the plug and when to double-down, these principles can help you attain the freedom and wealth of your dreams.

For more details visit Harpercollins.com.