KISS bassist/vocalist Gene Simmons is gearing up for the October 21st release of his new book, Me, Inc.: Build An Army Of One, Unleash Your Inner Rock God, Win In Life And Business. He recently spoke with Business Insider about his path to becoming a businessman. An excerpt from the article is available below:

When he co-founded KISS, Simmons never saw it as just a musical project, he says. He always saw it as a music business.

"The KISS thing, when you really look at it," he tells us, "has become this huge monster, despite the fact that critics say that doing games and slot machines and golf courses is not credible. Critics still live in their mother's basement. We own the world."

Go to this location for the complete article.

Just announced, Simmons will be signing copies of his new book at KISS by Monster Mini Golf on Paradise Rd. in Las Vegas, NV on November 9th at 6:00pm. Click here for details on how to get your signed copy of Me, Inc. either in person or mailed to you.

This is in addition to the string of Gene's Me, Inc. book signings already confirmed:

October 21 - 6:00pm

Barnes & Noble

97 Warren Street 

New York, NY

October 22 - 7:00pm

Books & Greetings

271 Livingston Street

Northvale, NJ

October 23 - 6:00pm

Barnes & Noble: Staten Island

2245 Richmond Ave.

Staten Island, NY

October 27 - 6:00pm

Changing Hands - 6428 S McClintock Drive

Tempe, AZ

October 28 - 4:00pm

Tivoli Theatre

5021 Highland Ave

Downers Grove, IL

The official press release for Me, Inc.:

In Me, Inc., the marketing and finance wizard Gene Simmons gives aspiring entrepreneurs the critical tools they need to succeed. Simmons teaches you how to build a solid business strategy, harness the countless tools available in the digital age, network like hell, and be the architect for the business entity that is you. Inspired by The Art of War, Me, Inc. is organized around thirteen specific, easy-to-understand principles for success, drawn from Simmons’s own triumphs and failures. From finding the confidence necessary to get started, to surrounding yourself with the right people, to knowing when to pull the plug and when to double-down, these principles can help you attain the freedom and wealth of your dreams. Pre-order at HarperCollins.com or by using the Amazon.com widget below.