Hyundai and The Recording Academy today announced the launch of the fourth annual Grammy Amplifier program. Grammy Amplifier is an innovative online music initiative providing aspiring artists with the opportunity to realize their passion and further their musical careers through one-of-a-kind experiences that serve to showcase their talent. Entrants are invited to upload their songs for consideration at Grammyamplifier.com, which is now mobile optimized for submissions via smartphone and tablet.
 
The 2016 winners will be selected by Amplifier curators: Grammy-nominated hip-hop artist Big Sean, Grammy winner Lzzy Hale, lead singer and guitarist of hard-rock band Halestorm, and rising country superstar Sam Hunt. The program curators will sort and listen to submissions and select three winners, who will each receive one of three prize packages: a studio recording session with a Grammy-winning producer; an opening slot for a noted artist and/or a series of festival shows; or the filming of a music video with a celebrated director.

"Whether you’re a player, singer or songwriter, the Grammy Amplifier program can help you find your voice,” said Hale. “I've been in Halestorm for 18 years and I know that this is a really tough business that takes a lot of hard work and sacrifice, but it also requires great risk and a lot of determination proving yourself gig after gig. The talented artists that have entered this program in the past have received so much in the way of advice, but most of all they've been given an opportunity, and as musicians that is the one thing we all hunger for — the opportunity."

The Grammy Amplifier program is now open for submissions and will close on December 16th, 2015. Program hopefuls can upload their song on the Grammy Amplifier website and drive friends, family and fans to listen and "amplify" their track. Based on total track plays and social media “amplifications,” a top 25 list of semifinalists will be selected December 16th. Point accumulations will then continue only for the semifinalist group through January 4th, 2016, at which time a group of 10 finalists will be selected and submitted to the Grammy Amplifier curators.

The finalists will then be flown to Los Angeles to participate in a Music Business Immersion Day with the goal of educating them on social media promotion, copyrights, and publishing, among other topics. The final three winners will be announced during Grammy Week in February 2016.

For an overview of how to enter and to learn more about Grammy Amplifier, a Hyundai Music Initiative, watch the clip below: