IRON MAIDEN’s BRUCE DICKINSON To Launch New Limited Edition Stout/Porter Later This Year
January 11, 2016, 8 years ago
According to the International Business Times, Iron Maiden singer Bruce Dickinson will launch a new limited-edition beer, which is "somewhere between a stout and a porter", at the end of 2016. While this new beer is yet to get a name, it will most likely be based on a title song of the band. This beer will be devised by Dickinson in a joint venture partnership between the band and Robinsons, a privately-owned Cheshire brewery.
Dave Shack, managing director of Phantom Music Management, which takes care of Iron Maiden, said the plan was to launch one new seasonal or limited-edition ale every year with the intention to identifying a second permanent beer, which can be placed alongside its established Trooper brand.
"This isn't a cash grab. This isn't about making millions of pounds from beer. This is about making a quality product that corroborates the band's position as a great British export and a very proud British institution," Shack added.
Iron Maiden’s Trooper and Trooper 666 together constitute more than 50% of Robinsons' volumes.
Read more at the International Business Times.
