METALLICA Beer Truck On The Road In Quebec
September 18, 2015, 9 years ago
Le Journal de Québec recently revealed that Metallica have teamed up with beer juggernaut Labatt/Budwesier for a limited edition run of Metallica branded beer. A reliable source close to BraveWords confirmed through a beer company rep that the beer is a reality and will hit stores on September 28th. This is a promotional move tied into Metallica ushering out the legendary Colisée Pepsi and opening the brand new Centre Vidéotron with two shows in Quebec City earlier this week.
On Wednesday, September 16th a tanker truck filled with Budweiser was parked in front of the Centre Vidéotron. Once the Metallica show finished, the tanker headed for the Labatt plant in LaSalle, near Montreal.
The beer will be available in cans, coming in cases of 15 and 24. More than 91,000 black cans will be on the market to mark the historic transition from Metallica in the new amphitheater.
