MOTÖRHEAD - Lemmy Featured In Touching Finnish Milk Ad; Video
January 8, 2016, 8 years ago
According to the Associated Press, a Finnish dairy company has released a commercial featuring Motorhead frontman Ian "Lemmy" Kilmister that was filmed just weeks before his death in December.
The 40-second spot which can be viewed below is a remake of a 1990s Valio milk ad well known in Finland.
The new version shows Kilmister exiting a gas station, turning to the camera and saying, "I don't drink milk, and never will … you asshole.”
It was filmed in Helsinki in early December just hours ahead of a Motorhead concert.
Valio changed the spot to make it a tribute to Kilmister after he died of cancer on December 28 in Los Angeles.
“This was a magical encounter with a great man and were honored to share with the world."
Valio said Kilmister's managers approved it.