Independent rock label Napalm Records has announced the opening of UK office in August, which will be headed by international music industry executive Wally van Middendorp. Van Middendorp will help expand global initiatives, develop artists and further cement the footprint for Napalm Records in the UK,  as well as serve in an A&R / Licensing capacity. He will be responsible for marketing, sales, promotion and brand development of Napalm Records releases and artists in the UK, Andy Turner and Will Palmer as in-house promoters complete the Napalm Records UK Team.

Managing Director Thomas Caser commented, “We are thrilled to have Wally on our European / global team. He is revered by artists, managers, and his peers.”

Van Middendorp said, “I am very pleased to be working with Thomas and his team and further develop the Napalm Records label in the UK.”

Van Middendorp brings his expertise to Napalm Records from previous record label posts in Europe including Managing Director of Eleven Seven Music Group Europe and SVP International at Roadrunner Records where he oversaw global marketing and sales for all ex-North American territories and was instrumental in breaking and developing artists such as Trivium, Machine Head, Black Stone Cherry, Airbourne, Alter Bridge and Slash.

Van Middendorp has also worked as the General Manager for International Artist Labels Sony Music Netherlands and was the General Manager for Play It Again Sam in Benelux where he worked with artists such as The Prodigy, Depeche Mode and The Pixies.