Northward, the hard rock project from masterminds Floor Jansen and Jorn Viggo Lofstad, have unleashed their debut single "While Love Died", alongside a video for the track, produced by Ville Lipiäinen. The single is a part of their upcoming debut album Northward, out October 19th.

"We are both very proud and happy to finally get to show you all what we have been up to. Here is our first single! We hope you will enjoy it", comments guitarist Jorn Viggo Lofstad.

Watch the video below, and get the single here. Pre-order the new album here.

The cover artwork was created by Hannes Van Dahl and Chris Rörland.

Tracklisting:

"While Love Died"
"Get What You Give"
"Storm In A Glass"
"Drifting Islands"
"Paragon"
"Let Me Out"
"Big Boy"
"Timebomb"
"Bridle Passion"
"I Need"
"Northward"

"While Love Died" video:

It was during the All Star Jam at Progpower USA Festival in 2007, when current Nightwish singer Floor Jansen and Pagan's Mind guitarist Jorn Viggo Lofstad spontaneously joined forces on stage for some cover songs and noticed the creative magic between them. Although the two musicians had never met before, they soon discovered their mutual love for stripped down hard rock and decided to write some songs together. In 2008 still barely knowing each other, they composed an entire album's worth of material in next to no time. But due to their tight schedules with their main bands, their new project named Northward never found its way into the spotlight - until this day!

In 2017, the year of Nightwish's break, Floor took the opportunity to contact her old friend Jorn Viggo again, to see if he was still interested in resurrecting Northward - and of course he was! Jørn Viggo was positive about the project and we started to make the overall plans, meeting again in March of 2017 in Sweden to go through all the material together to see if we still felt happy with what we had created", remembers Floor Jansen.

Stepping free from all boundaries Northward's sound is strong, euphoric and straight in the tradition of Skunk Annie, Foo Fighters and Alter Bridge but also older bands such as Deep Purple and Led Zeppelin, the music comes straight to the point and makes no compromises.

With the help of producer Jacob Hansen (Volbeat, etc.), who mixed the record, they forged a raw diamond composed of heavy riffs and Floor's incomparable voice, free from influences of the musicians' main bands. And although the songs had originally been written in 2008, they just felt as fresh and alive upon a second hearing, as they had on the very first day of their creation. "The music is melodic, but also in your face and kick ass rock. Cool riffs, good melodies, tasteful arrangements. We would simply like to call it 'Good Music'", commented the singer and adds: "We wanted to explore a stripped down sound, with drums, bass, guitar and vocals. Not the heavy layers of keyboards, choirs etc."

Alongside Floor Jansen and Jorn Viggo Lofstad, Morty Black (TNT) handled bass duties, while drums were handled by Jango Nilsen and Stian Kristoffersen (Pagan's Mind). You will also hear a guest appearance by Floor's sister Irene Jansen, singing a duet on the song "Drifting Islands". And finally, Ronny Tegner from Pagan's Mind played the piano on one song.  

This year, Northward is ready to break free. Floor Jansen states: "We are happy and exited to be able to release this rock album under Nuclear Blast’s name. They accepted the challenge of bringing this non metal album into the world by believing in us as musicians, and also for the pure love for music that sounds good to them. We have both put our heart and soul into this album. We are very proud of it and we cant wait to show it to you all!"