SAMMY HAGAR Teams Up With ADAM LEVINE To Bottle Mezquila

February 9, 2017, 7 years ago

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SAMMY HAGAR Teams Up With ADAM LEVINE To Bottle Mezquila

Sammy Hagar is ready for his tequila encore. But this time he has a playing partner in Maroon 5 frontman and The Voice star Adam Levine. And the duo are bringing their own twist to the burgeoning spirits category: a tequila blended with mezcal, reports Mike Snide of USA Today.

Priced at about $55 a bottle, Santo Mezquila is an 80-proof blend of the two spirits, both of which are distilled from agave. Tequila is actually a type of mezcal made from blue agave, while mezcal can be made from other forms of the desert plant.

The two spirits are made differently, with agave for tequila baked and often shredded, for mezcal it's usually roasted and subsequently pressed, which gives mezcal a flavor distinct from tequila. Mezcal may be a popular hipster order at the bar, but some can find the taste overbearing. "After three or four shots, you feel like you smoked a cigar," Hagar said.

When Hagar mentioned to Levine his plan to bring a new mezcal to market, the pop star was more interested in tequila. While drinking together in the celebrity destination of Cabo San Lucas, Mexico, they mixed some tequila and mezcal together and found they liked the taste. "When we came up with that name — mezquila — the whole road opened up," Hagar said. "We know what we’re going to do. It's the first mezquila. We've invented a new product."

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A couple of promotional clips for Santo Mezquila have surfaced on YouTube. According to E.J. Schultz of Advertising Age, they "include a guitar riff from a song that Hagar recorded years ago but never released."
 
 
"When two great spirits, mezcal and tequila, come together, a Higher Spirit is born. It’s for those tired of the usual, yearning for something different: a higher taste... a higher quality... a higher experience."

 


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