Aerosmith frontman Steven Tyler’s new song, “Hold On (Won’t Let Go)" has been named the new anthem for the Colorado-based bull riding organization's CBS television broadcasts and live events. The track is featured on Tyler's debut solo album, We're All Somebody From Somewhere, out today (July 17th) via Dot Records/Big Machine Label Group.

The song will open PBR broadcasts on CBS Sports and CBS Sports Networks. It will also play at live events and be part of PBR's advertising/marketing campaigns, including a new social media effort starting Friday.

We’re All Somebody From Somewhere features 15 new songs including his first two country singles, “Love Is Your Name” and “Red, White And You”, as well as a new, “darker, countrified” version of Aerosmith’s “Janie’s Got A Gun”.

 

 

Steven Tyler tour dates:

July
20 - Phoenix, AZ - Comerica Theatre
23 - Denver, CO - Ellie Caulkins Opera House
26 - Austin, TX - Bass Concert Hall
29 - Houston, TX - Brown Theater at Wortham Center

August
1 - Dallas, TX - Music Hall at Fair Park
13 - Chicago, IL - Chicago Theatre
17 - Nashville, TN - Andrew Jackson Hall at TPAC
23 - Washington, D.C. - Warner Theatre
29 - Clearwater, FL - Ruth Eckerd Hall

September
1 - Atlanta, GA - Cobb Energy Performing Arts Center
4 - Boston, MA - Citi Performing Arts Center Wang Theatre
7 - Philadelphia, PA - Academy of Music
10 - Providence, RI - Providence Performing Arts Center
13 - Toronto, ON - Sony Centre for the Performing Arts

Tyler plays a character named Kasape Suka in the upcoming horror movie Happy Birthday, which will be released September 9th. It tells the tale of a trip to Mexico gone terribly wrong; enjoy the preview trailer below: