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Unleashing a blast of guitar rock and roll reflective of rock's golden era of the late 60s and early 70s, SUREFIRE's debut album is packed with timeless songs and energy for the new millennium.

Recorded by singer/guitarist/songwriter Ben Rice in the band's own studio in Ditmas Park, Brooklyn, the resulting album is a testament to the bands DIY work ethic and musicality.

Formerly signed to Lizard King Records/Warner Music Group, Rice was not willing to compromise the band's musical integrity, leaving the label and setting out on his own.

Calling on friends Emiliano Ortiz (guitar), Ben Spinrad (drums) and Seth Bulkin (bass) the new Surefire organically and effortlessly came together. Confident in the record Surefire was working on, Ben hunted down legendary rock producer Eddie Kramer (JIMI HENDRIX, LED ZEPPELIN, ROLLING STONES) asking him to come on board to co-produce and mix the record.

"I listened to a series of mp3s and loved the musical directionof the band," recalls Kramer. "It was innovative with a strong look back at the classic rock era."

Shortly after Kramer invited the band out to Los Angeles to complete the album.

In the spring of 2009, leading up to the release of their debut, Surefire hit the road for a string of dates for Relay for Life, The American Cancer Society's signature event honoring those affected by the disease and funding future research.

"Surefire is the best young, innovative band I've heard in years," Eddie Kramer enthuses, "I do believe that Surefire has all of the right stuff to have a successful recording and live career."

Tracklisting:

'The New Standard'

'Lucy'

'She's Golden'

'Hold On To The Feeling'

'The Mountain'

'Comeback Kid'

'Sea Song'

'Stone Fox'

'Straightaway'

'By My Side'

Audio samples for the full album can be found at this location.

More on Surefire at surefireofficial.com, myspace.com/surefireband.