The first single from Today Is The Day's tenth LP, Animal Mother, has been released through a disturbing new video for the ninth track, “Masada”, as the band begins to divulge the newest developments in their massive upcoming tour schedule.

Produced by visual architect David Hall of Handshake Inc., the disturbing accompaniment for "Masada" delivers the track in a vibrant, high-contrast collage of footage, combining imagery born of nature's itinerary and humanity's inherently sadistic and perverse ways. Cult leaders summon more flies to the fire while children learn to handle automatic weapons. Brains decay and maggots feast upon the flesh of mammals, while a twisted, obfuscated plot unfolds amidst several unnamed humans in this disgustingly satisfying slab of cinematic madness. Undeniable lust, seething anger, inward loathing and outward aggression all flow in an occult blend of Americana that is as unique as the song.

Issued director David Hall of the video: "I'm always honored when Steve Austin asks me to create a video for Today Is The Day. Early on we decided that 'Masada' should be the track people hear first from the new album because it really represents the album in terms of rock and diversity and TITD insanity. Steve wanted a video that would infect minds and reflect the madness of the music. I ate some meatloaf and went on a vision quest and was shown a couple in a desert being corrupted by their dysfunction and desire to control one another. So this is what I made."

As always, the dejected and vengeful hymns Today Is The Day delivers with their latest opus are among the most scathing passages of audio one will experience, as Animal Mother unloads just short of a solid hour of pure anguish. The band's lineup features the rhythm section of bassist Sean Conkling (Regression, Burn Your Halo, Sprawl) and drummer Jeff Lohrber (Enabler, ex-Harlots), fronted by cult leader, founding guitarist/vocalist Steve Austin. Through fifteen diversified attacks, Animal Mother's wrath recalls elements of several seminal TITD albums, merging the dementia of Temple Of The Morning Star with the blazing delivery of In The Eyes Of God, yet several acoustic and more melodic angles elevate the LP's material to entirely different dimensions. Pain and hate are blatantly abundant in Austin's seething and venomous lyrical tirades and emotional outcries. The Animal Mother recordingsessions took place at the notorious architect's own Austin Enterprises in the deeply wooded Maine wilderness this brutal past Winter, the material fully produced and mastered by Austin. The cover art for Animal Mother was created by Samantha Muljat.

A video trailer produced by David Hall of Handshake Inc. is streaming below.

Southern Lord will release Animal Mother on 2xLP, CD and digital in North America on October 14th. Stand by for further advance audio and video evidence from the album to be released as well as a gigantic list live offensive including several months of heavy touring to be declared shortly.

 

 

Animal Mother tracklisting:

"Animal Mother"
"Discipline"
"Sick Of your Mouth"
"Imperfection"
"Law Of The Universe"
"Outlaw" (Acoustic)

"GodCrutch"
"Divine Reward"
"Masada"
"Heathen"
"Mystic"
"The Last Strand"
"Outlaw"
"Bloodwood"

Trailer: