Macleans.ca's Kate Fillion reports:

Famous for onstage blood-spitting and tongue-waggling, the KISS bassist and singer (GENE SIMMONS) also appears in a hit reality show, now in its fifth season, with actress and former Playboy Playmate Shannon Tweed and their two children. Born Chaim Witz, he immigrated to New York from Israel with his mother, a concentration camp survivor, when he was eight. Today, his far-flung business empire includes comic books and a marketing company with international interests.

Q: Your public image is over the top, but judging by your reality show, Gene Simmons Family Jewels, your kids, Sophie and Nick, are normal and well-adjusted. What’s your parenting philosophy?

A: "Never negotiate with kids. They don’t have life experience, and they don’t have repercussions for bad decisions, they still get fed and housed. And most importantly: I’m bigger! Don’t hit, but don’t pander or give power to kids. They have to know where the power lies. Otherwise, why would they respect it?"

Q: You’ve never done drugs or gotten drunk. How did you teach your kids to resist peer pressure, growing up in Hollywood?

A: "If Sophie came home high or drunk, she’d find her Beverly Hills butt in the middle of the Arizona desert in a work camp. I’m deadly serious. The only jobs kids have are to do well in school, to be charming and polite, and be thankful. That’s it. I’ll house you, protect you, I’ll even give my life for you, and in return, you will behave."

Q: They’re both straight-A students. What if they brought home a bad report card?

A: 'The world would shake. Everything would stop. And they would have a short time to change that, or there would be repercussions."

Q: Doesn’t the family dynamic change when there are cameras filming you all the time?

A: "Not at all. If cameras change what the family is, there is no family."

Q: Do you worry about the long-term effects of this sort of exposure for your children?

A: "No. It’s their choice whether to participate or not. Sophie said she didn’t want to be a in few episodes, so she wasn’t. And they’re both grown up now. Sophie is 17 and she’s the captain of her volleyball team, arranging her own college applications. Nick is 20 and six foot seven, and his graphic novel, Incarnate, is in its third printing. They are their own people, though they certainly have their mother’s genes - they’re both beautiful - and hopefully they have some of their dad’s balls, where you grab life by the scruff of the neck and demand that it acknowledges that you’re here. Sitting on your butt and waiting for opportunity to knock is nonsense. You’ve got to do what a gorilla does: put your foot firmly on whatever is yours, beat your chest and yell out, “I’m here.”

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