Report: GENE SIMMONS Gets Creative With Marketing
November 18, 2010, 13 years ago
The Montreal Gazette has issued the following report from Al Kratina:
Despite years of blood-spitting, fire-breathing, and salacious tongue waggling, GENE SIMMONS is probably not the Antichrist. But the legendary KISS bassist, reality TV star, and marketing mastermind might be channeling Mammon, the demon of wealth, or perhaps whatever Horseman of the Apocalypse rides the most expensive thoroughbred. At least, that's the impression he seems to playfully cultivate in interviews and his long-running A&E; reality show Gene Simmons Family Jewels, as he shrewdly and pragmatically discusses dollars and cents with a devilishly sharp wit, and one eyebrow perpetually arched above impenetrably dark sunglasses.
As a founding member of KISS, one of the biggest-selling bands in rock history, Simmons continues to tour arenas all over the world. But he's in town this weekend for a different reason. At the M for Montreal music showcase, he'll be scouting talent for his new label, Simmons Records, and promoting his first signing, Toronto rockers THE ENVY, who gave a free show Wednesday night at Cafe Campus.
Read the full report at this location.
Simmons made a keynote address at the M For Montreal music conference on November 17th. Patryk Pigeon at MusikUniverse.net has posted video and a picture gallery from the event. The photos are avaiable here, video footage can be viewed below.
