NIKKI SIXX (MÖTLEY CRÜE, SIXX A.M.) has joined forces with Keep A Child Alive’s co-founders Leigh Blake and ALICIA KEYS for the launch of the Digital Death campaign as part of Keep A Child Alive’s larger fundraising effort Buy Life.

Today (Wednesday, December 1st) - World AIDS Day - Sixx along with fellow celebs Alicia Keys, LADY GAGA, Kim Kardashian, Ryan Seacrest, JUSTIN TIMBERLAKE, P. DIDDY, USHER, JENNIFER HUDSON, Khloe Karshasian, JAY SEAN, SWIZZ BEATZ, Serena William, THE BURIED LIFE, Elijah Wood, JANELLE MONAE, KIMBERLY COLE, David LaChapelle, DAPHNE GUINNESS, Bronson Pelletier and others will end their digital lives and sign off from all social networking platforms including Twitter and Facebook in solidarity for those in Africa and India affected by HIV/AIDS. The participating celebrities will not come back online until their digital lives have been bought back and $1 million has been collectively raised for Keep A Child Alive.

Sixx comments: “Twitter has become somewhat of a lifeline for many people and I think this is a great way to support such a great cause. I look forward to my tweet confirming we’ve reached our goal of $1 million.”

Sixx will direct fans to his personal page here where his "last tweet and testament" video will be posted. From there, fans can either donate directly online or text the first name of the celebrity they wish to support (example Nikki) to 90999 in order to donate $10 to KCA, and then reply yes to confirm their donation.