METALLICA - Spotify Has Negative Impact On Album Sales
December 20, 2012, 11 years ago
Data suggests that the sales of METALLICA's studio albums were negatively impacted after the band added its catalog to Spotify on December 6th, reports Glenn Peoples.
Billboard.biz looked at Nielsen SoundScan data for Metallica's studio albums for four-week periods leading up to Christmas from 2008 to 2012. Based on the catalog's performance in previous years, album sales were 15% below expectations the week the titles were added to Spotify and 35% below expectations the following week. Sales were in line with expectations the week before the titles were added to Spotify.
Another way to look at the drop in Metallica's catalog sales is to track the rise in sales leading up to Christmas. Metallica sales the week before Christmas have been from 48.8% to 71.1% higher than the average of the preceding three weeks (64.8% in 2008; 71.1% in 2009; 48.8% in 2010; and 53.6% in 2011). But those same albums increased only 28.5% in 2012.
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Back on December 6th, Metallica made the following announcement:
"We're beyond excited to announce that music from every single Metallica album is now streaming on Spotify ! In our never ending quest for total control of the way our music is presented, we always make it a point to be sure that we are offering you the very best service by partnering with ground-breaking technology companies. So with that said, we are extremely proud to be a part of Spotify, who not only has a proven track record, but is by far the best streaming service.We're always looking for more ways to get our music out to you, whether it's streaming live videos through our tour page, or offering downloads of live shows through LiveMetallica.com. Connecting with Spotify was the next logical step and we can't wait to see what the future brings!"
