MY RUIN recently released their new album, The Sacred Mood. Vocalist Tairrie B. Murphy and guitar-wielding multi-instrumentalist husband Mick Murphy are featured in a new interview with BW&BK;'s Carl Begai. An excerpt is available below:

The natural assumption is that The Sacred Mood - rounded out by bassist Luciano Ferrea - is less likely to take a firm hold with the masses compared to A Southern Revelation due to the fact there's a price attached to the music. But, as is the case with any band that boasts a loyal fan base, My Ruin's followers had no problem forking over their beer money even though A Southern Revelation was a freebie.

Mick: "We decided to self release The Sacred Mood via TuneCore, which has made it available worldwide through iTunes, Amazon, Spotify, Google Play etc. This way people can find it in a lot of different places and not just on our Bandcamp page. We’re not making music for the masses. We never really have. We make it for ourselves and the fans of band that understand and support what we do. The diehards always show their support; even with the free record we got donations because many people still wanted to pay for it."

Tairrie: "There were fans that made $100 donations for A Southern Revelation, while others donated $6.66 in the name of metal and the devil. We know a writer who used to work for LA Weekly, he was someone we really respected who had interviewed us for a cover story when we won the People’s Choice Award for Best Hard Rock / Metal Artist and heavily supported the band back in the day. He’d moved on from the Weekly and we hadn't heard from him in a few years; suddenly there he was making a massive donation out of the blue. It’s very touching to feel that kind of love and support from friends and fans, new and old. I guess a lot of people liked the DIY aspect of it and I’m sure the back-story of the hell we went through with our ex label pissed a few people off as well. We can't give every record away for free but once in a while certain situations dictate we take alternative routes with our releases. For The Sacred Mood, we simply chose to do it this way and thankfully we have had a positive response."

Free music or not, My Ruin is a band that has to fight for every step taken. Eight albums in and they've seen an unfortunate share of record labels come and go, ultimately leaving the Murphys to pick up the pieces and push forward as if the suits with the record deals don't matter.

Tairrie: "The suits don’t matter. Record companies are becoming more and more obsolete and the idea of trusting another label has become more and more unappealing to us over the years. While we’ve seen so many bands come and go, we’re still here and making the best records of our career. We've been doing this for a long time and sometimes we don't know how we do it. It can be as disheartening as it is frustrating and it can take a toll on your soul. People often assume we're a bigger band than we are, others think we're smaller, but we're in the middle somewhere just continuing to do what we do. Nowadays it’s much harder to get a booking agent than a label. Anyone can put a record out and many labels have put ours out and done fuck all with them. It’s shameful. Not for us but for them. I think many bands have gone through a lot of the same things we have gone through but the difference is, they break up because it’s not always easy to keep the fire burning."

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A behind-the-scenes studio video for the making of The Sacred Mood can be seen below:

For information and updates on My Ruin go to MyRuin.net or check out their official Facebook page here.