LA-based MY RUIN have announced tour dates in the UK in support of their new album, The Sacred Mood, with special guests SANCTORUM. Their schedule can be viewed below:

August

15 - Kettering - Alt Fest
16 - London - The Underworld
17 - Brighton - The Haunt
19 - Manchester - Sound Control
20 - Birmingham - 02 Academy
21 - Bristol - The Fleece
22 - York - Fibbers
23 - Colchester - Tribal

Go to the band's official Facebook page here for ticket links.

My Ruin vocalist Tairrie B. Murphy and guitar-wielding multi-instrumentalist husband Mick Murphy spoke with BW&BK;'s Carl Begai last year about The Sacred Mood. An excerpt is available below:

The natural assumption is that The Sacred Mood - rounded out by bassist Luciano Ferrea - is less likely to take a firm hold with the masses compared to A Southern Revelation due to the fact there's a price attached to the music. But, as is the case with any band that boasts a loyal fan base, My Ruin's followers had no problem forking over their beer money even though A Southern Revelation was a freebie.

Mick: "We decided to self release The Sacred Mood via TuneCore, which has made it available worldwide through iTunes, Amazon, Spotify, Google Play etc. This way people can find it in a lot of different places and not just on our Bandcamp page. We’re not making music for the masses. We never really have. We make it for ourselves and the fans of band that understand and support what we do. The diehards always show their support; even with the free record we got donations because many people still wanted to pay for it."

Tairrie: "There were fans that made $100 donations for A Southern Revelation, while others donated $6.66 in the name of metal and the devil. We know a writer who used to work for LA Weekly, he was someone we really respected who had interviewed us for a cover story when we won the People’s Choice Award for Best Hard Rock / Metal Artist and heavily supported the band back in the day. He’d moved on from the Weekly and we hadn't heard from him in a few years; suddenly there he was making a massive donation out of the blue. It’s very touching to feel that kind of love and support from friends and fans, new and old. I guess a lot of people liked the DIY aspect of it and I’m sure the back-story of the hell we went through with our ex label pissed a few people off as well. We can't give every record away for free but once in a while certain situations dictate we take alternative routes with our releases. For The Sacred Mood, we simply chose to do it this way and thankfully we have had a positive response."

Go to this location for the complete story.

A behind-the-scenes studio video for the making of The Sacred Mood can be seen below:

For information and updates on My Ruin go to MyRuin.net or check out their official Facebook page here.