IRON MAIDEN Beer Sells "Astonishing" Five Million Pints In First Year
May 9, 2014, 10 years ago
According to Morningadvertiser.co.uk, five million pints of Trooper - the collaboration beer between Robinsons and Iron Maiden - have been brewed in the year since its launch, the brewery has announced.
Managing Director Oliver Robinson stated: "Brewing five million pints within the first year of launching anew ale brand is astonishing. This is quite simply the most successful new product we have ever launched into the export market in our 175 year history."
Almost 50% of Trooper is for the export market. The beer is currently distributed in 40 countries.
Read more at Morningadvertiser.co.uk.
