Business Wire (press release):

The legendary hard rock band DEEP PURPLE has selected Paid Inc. (OTCBB:PAYD) celebrity services to coordinate VIP experience ticket packages for its live performances, redesign its web site, develop and direct its official fan community and manage both mobile and online merchandising, marketing and fulfillment.

Deep Purple stated, "Everything we do is about the music! Deep Purple has always forged its own path musically and has always had a heart for its fans. We want to deliver the ultimate experience to fans who love our music. We’re looking to Paid celebrity services to launch an official fan community web site to increase the value of our online presence and offer more to our fans through web-based interaction."

Paid and Deep Purple expect to jointly launch VIP ticket package sales this summer for a series of Deep Purple European concerts scheduled for Fall 2007. An all-new Deep Purple web site, complete with a fan club and a line of new merchandise, is expected be live very soon.

As one of the bands that helped define the genre of hard rock, Deep Purple has a large and loyal fan contingent spanning multiple continents. Since their start in the UK in 1969, Deep Purple has reinvented itself multiple times, first establishing the sound that would eventually be known as “hard rock.” Hard rock fans worldwide immediately recognize the pulsating chords of Deep Purple’s 'Smoke On The Water', 'Child In Time' and 'Highway Star' (ranked as the 8th greatest rock guitar solo of all time). The band’s numerous best selling albums, including their seminal Deep Purple in Rock (1970) and Machine Head (1972), and their more recent successes such as Rapture of the Deep (Townsend 2005) have placed them firmly in the ranks of the top 70 best selling artists of all time across all genres with more than 100 million records sold.

“Never one to follow trends, Deep Purple continues to weave its pulsating, rapturous spell to attract new generations of rock fans wherever they go,” said Keith Garde, Paid, Inc. president of celebrity services. “Paid celebrity services is proud to offer its international VIP ticketing and on-site fan experience capabilities to Deep Purple for their concerts throughout the world. We’re looking forward to breaking new ground with them in building their brand with cutting edge web site content, mobile marketing and promotion, merchandise and ticket packages to their fans."

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