GENE SIMMONS - "There Is Nothing In Me That Wants To Go In There And Do New Music"

November 12, 2007, 16 years ago

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Billboard.biz sat down with KISS legend GENE SIMMONS to chat about NGTV.com, and discuss his thoughts about the overall digital music market. A few excerpts from the chat are as follow:

Billboard.biz: NGTV is one of the few projects that you're associated with that you didn't create yourself. What makes this different?

Simmons: "I trust my own gut. I like to create my own stuff, but every once and a while something comes across that just looks too good to be true. The day-to-day is still Kourosh (Taj, co-founder and head of programming). All I've done is co-raising the money with Rich, and branding it No Good."

Billboard.biz: You've got the third series of the Kissology DVD coming out next month. Is there much more we can expect coming?

Simmons: "There'll be 10. No one -- and that includes the Beatles and Elvis -- can touch our (KISS') merchandising and licensing. Nobody. Outside of the music world, it's only Disney and Lucas. But in the music world, they can't shine our shoes."

Billboard.biz: Any touring plans?

Simmons: "We'll tour a few dates next year. We don't have anything to prove to anybody or do press to convince anybody we're important. We're doing KISS festivals around the Indy car racing series. Simmons Abramson Marketing markets and brands Indy cars. I came up with the I Am Indy brand, by the way. They go on the night before. We'll do 15 dates or so. We'll also go to Australia and New Zealand and maybe to four to six shows -- but nothing comprehensive until we feel like it."

Billboard.biz: It has been nine years since we've seen a new KISS album. Any plans to get back into the studio?

Simmons: "The record industry is in such a mess. I called for what it was when college kids first started download music for free -- that they were crooks. I told every record label I spoke with that they just lit the fuse to their own bomb that was going to explode from under them and put them on the street.

There is nothing in me that wants to go in there and do new music. How are you going to deliver it? How are you going to get paid for it if people can just get it for free? I will be putting out a Gene Simmons box set called Monster - a collection of 150 unreleased songs. KISS will have another box set of unreleased music in the next year.

The record industry doesn't have a f*cking clue how to make money. It's only their fault for letting foxes get into the henhouse and then wondering why there's no eggs or chickens. Every little college kid, every freshly-scrubbed little kid's face should have been sued off the face of the earth. They should have taken their houses and cars and nipped it right there in the beginning. Those kids are putting 100,000 to a million people out of work. How can you pick on them? They've got freckles. That's a crook. He may as well be wearing a bandit's mask.

Doesn't affect me. But imagine being a new band with dreams of getting on stage and putting out your own record. Forget it."

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