Channeling HENDRIX: World's Greatest Guitar Soloist Is The Star Of New Company's First Online Documentary
December 27, 2007, 16 years ago
Utica Observer Dispatch has issued the following report from Matt Lynch:
For many music fans, it's an iconic '60s image: JIMI HENDRIX hunched over a guitar, howling away at 'Purple Haze' or 'All Along The Watchtower'.
For Jeff Marshall, it's the future.
Marshall is the vice president of programming for Hobnox, an online media company that has just launched www.Mi145.com, an online music channel with music videos and original programming. The company hopes to launch a social networking site for artists sometime next year.
"We're combining editorialized professional content and social networking to create a media portal we believe will bring us into a new age of online digital media," said Marshall, as he sat in the conference room of the company's Waltham office.
One of the centerpieces of the new channel is a documentary of Hendrix's famous 1967 Monterey Pop Festival performance, which Marshall's company has edited to make interactive for the Web.
For example, when a person in the documentary mentions Hendrix's childhood, viewers have an option of clicking a tab on the computer screen to pause the movie and open a two-minute segment of Hendrix's childhood.
Read the full report at Utica Observer Dispatch.
