AEROSMITH Singer Steven Tyler On Red Wing Motorcycles - "It Just Went From A Dream, Just Like A Song Does, That Comes To Fruition"

August 10, 2008, 15 years ago

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Steven Tyler, of AEROSMITH fame, is branching out into the motorcycle industry.

Tyler, along with his partners renowned engineer Mark Dirico and Stephen Talarico of AC Custom Motorcycles, launched Redwing Motorcycles in 2007, and they are in Sturgis this year to network with domestic dealers and get their name out. The bikes are touted as beautiful creations that are both comfortable to ride and reliable.

Tyler has been doing meet-and-greets at Thunder Road near Glencoe Camp Resort to promote his new motorcycle line, for which he has had a heavy design influence. His partners include renowned engineer Mark Dirico and Stephen Talarico of AC Custom Motorcycles.

“Steven Tyler has provided the artistic vision for Redwing,” said Massey as she introduced the group. “He has insisted on making sure each motorcycle is as comfortable as it is unique.”

During the press conference Tyler explained that the goal of his new line is to provide motorcycles that look and feel good, but that are also very reliable. Redwing Motorcycles, which debuted in 2007, are distributed around the world, and the company's goal at Sturgis is to network with domestic dealerships.

“It just went from a dream, just like a song does, that comes to fruition,” Tyler said of how Redwing Motorcycles got started. “It comes from the lust and love of driving and the 'what if?' That's how I got to be in this band. It's the same thing. I love watching things come from a dream and an idea and a thought, to what we got today. It's just amazing.”

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