ARCHITECTS Prepare For Inaugural North American Tour; Post New Video For 'Always'
September 25, 2008, 15 years ago
Hot off the US release of Ruin, ARCHITECTS are now set to pay their first visit to American soil.
The band will be taking part in the Cleansing The Nation tour alongside labelmates SUICIDE SILENCE, EMMURE, BENEATH THE MASSACRE and AFTER THE BURIAL. The itinerary for the trek, which kicks off on October 3rd, can be found here.
The group’s new video for the track 'Always' made it's exclusive, online debut through Headbanger's Ball Blog today and premieres on MTV2 this Saturdsay night. Click here to check it out now.
Sam Carter (vocals) further comments: “The track ‘Always’ is one of the most personal songs on Ruin from a lyrical standpoint. It’s a song about false idols, being really let down and feeling unappreciated. It was inspired by a situation I was living through at one time that I now prefer to be left unspoken - everything is there in the lyrics for people to interpret as they want to. It was one of the first songs we wrote for Ruin and it survived a whole load of quality control culls where newer songs bit the dust. There was just something special about the way the track built up a mood of constant tension through loads of changes before finally exploding into the epic groove section at the end, which is us doing a breakdown Architects style - its jarring but atmospheric and sounds huge live! That end part was inspired by Meshuggah and Opeth, but we definitely added our own flavor. It’s one of our collective favorite moments on the whole album.
“In terms of the video, the shoot was pretty straighforward for us and we just decided to go for quite a colorful look instead of the more typical black t-shirts uniform. It was really the story that excited us about the video though. We thought it up as a prequel to the ‘Buried At Sea’ video, where the central character wakes up plagued by a mysterious key that he just can't get rid of until he finds his way to an ominous lighthouse. In ‘Always’ we see the person behind the events of the previous video; the architect of that situation if you will. He too is searching for a missing piece to his plans, and he finds it in an unexpected spot. We had a lot of fun seeing that story through - hopefully people will spot all the links between the two videos and the part that our band identity kinda plays in all of it.”
