When a business partner asks Joey Kramer whether he's decided on a manager for his soon-to-open North Attleboro, MA coffee shop, the Aerosmith drummer smiles and raises his hand, reports Andrew Doerfler of The Sun Chronicle. 

The joke drew laughs, but on a visit to the construction site Monday (March 14th), Kramer made his active hand in the Rockin' and Roastin' Cafe clear.

He weighed in on the one-of-a-kind memorabilia that will be on display ("I'm tired of looking at guitars... I don't even play the guitar") and commented on the imposing mural of him behind a drum set that will be visible to passing drivers ("I like that").

Opening day for the rock 'n' roll-themed cafe hasn't been decided yet, but Kramer said he's hoping for the first week in June. Learn more at this location.

Kramer recently announced a partnership between his 100% USDA organic certified coffee company, Rockin’ & Roastin’, and Crossmark, the leading sales and marketing services company in the consumer goods industry. With this new partnership, Rockin’ & Roastin’ will further expand its retail presence and availability worldwide.

“We consider our new partnership with Crossmark as a critical next step in our continued retail growth,” said Ron Mann, Chief Executive Officer of Rockin’ & Roastin’. “In just under two years, we have been able to bring Rockin’ & Roastin’ to over 2,500 locations in the retail market and working with Crossmark, we anticipate expanding even more in our existing markets and establishing a presence in new markets.”

Crossmark, one of the premier food brokers in the world, works with select companies to both market and sell products in a variety of distribution channels including independent grocers, wholesale clubs, convenience stores, big-name grocery chains and mass merchandisers. Rockin’ & Roastin’ will work exclusively with Crossmark brokering agreements within all of these chains of distribution, both domestically and internationally.

“We’ve been closely watching Rockin’ & Roastin’s exponential growth and have been quite impressed with what their team has accomplished in a short period of time,” said Bill Breheny, New England Division Manager of Crossmark. “We are looking forward to helping bring Rockin’ & Roastin’ to the masses through our various retail partners.”

Rockin’ & Roastin’ was established by rock legend Joey Kramer in 2012 as an online business after having trouble finding a decent cup of coffee on the road while touring with Aerosmith. In August of 2013, the first bags of Rockin’ & Roastin’ hit the shelves of its initial grocery partners in New England and the company has grown astronomically since.