AEROSMITH Guitarist Joe Perry - "Exotic Food Is In My Blood"

January 15, 2005, 19 years ago

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AEROSMITH Guitarist Joe Perry spoke to NewsDay.com about his latest flavor of his Rock Your World hot sauce, called Mango Peach Tango. Here are some excerpts

from the chat:

NewsDay.com: How did a guy from Boston get involved in hot sauce?

Perry: "I'm from Portuguese-Italian descent, and I come from first-generation. So exotic food is in my blood. And in the traveling I do, I've been exposed to all kinds of food. Not only do you get to try a lot of exotic food, you also get to try a lot of crappy, bland food. So the light goes off, and you start

bringing hot sauce with you. And bringing a lot. Our dressing room - usually there's 20 bottles in the middle of the table. And what I found myself doing was mixing a lot of them together to try to get something I really liked. And I had

a relationship with David Ashley, who's got Ashley Food Companies (which also produces sauces for Bob Weir of the GRATEFUL DEAD). I asked him for advice, and we decided to go in partners.

NewsDay.com: Using rock and roll to sell products used to be uncool. What happened to that antiestablishment attitude?

Perry: "The whole thing with our blues connection - I love barbecue, I love the South. The whole thing makes sense to me. But using music to sell products, it's been done for years. If it's a really cheesy product and it's something that's

totally obscure and wrong, then you take issue with it. But for an Aerosmith song to be played during a cool car commercial - I mean, it's another place where Aerosmith gets its music heard. Kids know "Dream On" because of the Buick

ad. How many times have you heard that LED ZEPPELIN song when you see this cool car, this Cadillac, screaming down the road? I think kids today don't see that as a downside, because they get their music in so many different places, in

video games and commercials."

To read the entiree interview head here.



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