A mere week after premiering the brand new song, "Drop Dead Cynical", the first sonic taste of the new album Massive Addictiive, due out October 21st via Spinefarm Records, Amaranthe have followed up by debuting the accompanying and thoroughly majestic video for the song. It's epic and visually arresting.

Seriously, this is one video you do not want to miss because it is over the top in all the right ways. There's more than a dozen MMA fighters, cheerleaders and lots and lots of pyro. That all adds up to one helluva an Amaranthe experience. The band once again teamed with director Patric Ullaeus for this visual spectacle. And trust us. It is a spectacle.

"We can now finally unleash the "Drop Dead Cynical" video, directed by master director Patric Ullaeus," Amaranthe guitarist Olof Mörck said. "It is energetic, bombastic and explosive, just like you have come to expect from Amaranthe's videos, and the powerful delivery of the song is accentuated by the martial combat throughout the video. As always, you are in for a visual treat; more than 15 MMA fighters, cheerleaders and enough flames to light the heavens on fire! Get ready to be entertained!"

Massive Addictive is true to its title. The band's signature, larger-than-life sound, comprised of kinetic riffing, pulsating beats and celestial, melodic choruses, remains in tact, but the album finds Amaranthe continuing to explore a range of dynamics and with a willingness to push themselves even further.

The songs that populate Massive Addictive are so incredibly catchy that they will take up residency in your brain for hours after you've turned the music off and you will find yourself humming the melodies or singing the choruses long after you've stopped listening to them. Massive Addictive is that memorable and that catchy. Massive Addictive was tracked at Hansen Studios in Ribe, Denmark with the sound sorcerer Jacob Hansen (Volbeat, Epica) at the helm.

The 12-song album is a flawlessly executed clinic of masterfully and carefully crafted European metal, boasting Olof Mörck's surgically precise riffs and soaring solos alongside Morten Løwe Sørensen's rhythmic thrust and Johan Andreassen's booming low-frequency assault. Elise Ryd's vocals are as emotive and empowering as ever, filling the room, while Jake E's melodic vocals are an outpouring of power. New screamer Henrik Englund Wilhelmsson puts his stamp on the material, as well.

The sound is both massive and addictive, from the unforgettable, driving sounds of "Drop Dead Cynical" to the anthemic title track to the stadium-sized soar of "Digital World" to the emotionally haunting power semi-ballad "True". Massive Addictive is an exercise in dynamics and is one that refuses to play by any sort of genre-specific, prescribed rules.

"We have lived and breathed this album every hour and every day the last year, and to know that this music is about to reach everyone's ears is beyond exciting," guitarist Mörck enthused about Massive Addictive. "Following the first leg of The Nexus World Tour, we sat down and agreed that we wanted the next album to be really fresh, new and even to raise a few eyebrows, all while retaining our signature sound."

He continued, "Massive Addictive is in every way that huge leap forward we wanted to achieve and the album definitely contain our strongest song writing to date. The press often asks us to 'describe the album with three words'; this time, the answer is simple - it's MASSIVE, it's ADDICTIVE, and most importantly, it's AMARANTHE!"

 

 

Massive Addictive tracklisting:

"Dynamite"
"Drop Dead Cynical"
"Trinity"
"Massive Addictive"
"Digital World"
"True"
"Unreal"
"Over and Done"
"Danger Zone"
"Skyline"
"An Ordinary Abnormality"
"Exhale"

Amaranthe are gearing up for a North American tour supporting Within Temptation, which will be followed by a string of headline shows in the US. The band's schedule is now as follows:

September (with Within Temptation)

25 - The Regency Ballroom – San Francisco, CA
26 - Club Nokia – Los Angeles, CA
28 - Gothic Theater – Denver, CO
30 - First Avenue – Minneapolis, MN

October (with Within Temptation)

1 - Vic Theatre – Chicago, IL
2 - Royal Oak Music Theatre – Royal Oak, MI
3 - The Sound Academy – Toronto, ON
5 - Metropolis – Montreal, QC
7 - Ram’s Head Live – Baltimore, MD
9 - Electric Factory – Philadelphia, PA
10 - Terminal 5 – New York, NY
11 - The Palladium – Worcester, MA

October (headline)

25 - Gas Monkey - Dallas, TX,
26 - House of Blues - Houston, TX
27 - House of Blues - New Orleans
29 - Culture Room - Ft. Lauderdale, FL
30 - State Theater - St. Petersburg, FL
31 - Masquerade - Atlanta, GA