GENE SIMMONS Looking For The Next Hot Thing In Toronto With Belinda Stronach, Bob Ezrin; Photo Available

November 30, 2008, 10 years ago

hot flashes news gene simmons

KISS bassist/vocalist GENE SIMMONS' site has been updated with the following:

"Belinda Stronach and Gene Simmons screen potential bands at Tattoo Rock Parlour (Queen St. W., Toronto, ON) for a new music label and are joined by uber music producer Bob Ezrin - The Wall (PINK FLOYD), Destroyer (KISS), PETER GABRIEL, ALICE COOPER."

A photo of the above mentioned trio can be seen on the left (click to enlarge).

According to, Simmons is relaunching his label Simmons Records with Universal Music Canada and auto-parts baroness Belinda Stronach with the goal to sign, develop and merchandise three Canadian acts per year.

"This is going to be about career songs that define who and what a band is," says Simmons, who was in Toronto to kick start the label and investigate potential acts.

Simmons has been almost omnipresent in recent years, with the reality show Gene Simmons Family Jewels playing in more than 80 countries, and a myriad of other ventures, from marketing to comic books. Simmons Records last acted as an imprint of Sanctuary Records, releasing a Simmons’ solo album and a Canadian artist before folding.

He says his intent is to sign three Canadian acts a year and develop their songwriting, image and live skills before making any release. Universal will put the records out "when they are ready," says Randy Lennox, president of Universal Music Canada.

As previously reported, Simmons was guest on CBC's The Hour with George Stroumboulopoulos on Thursday, November 27th - the video interview is currently streaming at this location. According to a show description, "Simmons talks about his music, marketing and (believe it or not his mom."

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