IRON MAIDEN's Bruce Dickinson Talks To Ice Live Business Forum; Video
May 1, 2013, 2 years ago
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Ice Live Business Forum spoke with IRON MAIDEN singer Bruce Dickinson of British heavy metal legends IRON MAIDEN. You can now watch the 25-minute chat below:
Dickinson, who is also a commercial pilot and marketing director for Astraeus Airlines, has played a major role in developing Iron Maiden's new Trooper ale with Robinson’s brewery in Stockport. According to NME.com, the brewery is having to work a six-day week to keep up with demand. Over 100 countries have applied to stock the band's special cask ale and Robinsons and is brewing three batches a day for the first time in its 175-year history. Over a 250,000 pints have been pre-sold in the UK alone ahead of the May 9 release. Robinsons' David Bremner said: "We haven’t spent a single penny on advertising. This is history in the making for brewing."
The 4.8 per cent strength Trooper ale will also be available at this year's Download festival, where Maiden headline on June 15.
Dickinson chats about the brew below:
For more details on Iron Maiden's Trooper Premium British Beer visit Facebook.