SAMMY HAGAR Talks Inception Of Sammy's Beach Bar Rum; Video Available
April 27, 2016, 7 years ago
In the clip below, rock legend Sammy Hagar talks about the inception of Sammy's Beach Bar Rum brand and how it reflects the island lifestyle he loves so much.
Hagar, known for the creation and overwhelming success of the Cabo Wabo Tequila brand, continues his success in the spirits industry with Sammy's Beach Bar Rum. In its first year on the market, the world class silver rum has consistently garnered praise and awards including Best of Show Winner at the 2012 DrinkSpirits.com Night Club & Bar Show, The 2012 San Francisco Spirits Competition Double Gold Package Design and the recipient of 94 points - the highest score ever given to a silver rum - by The Tasting Panel Magazine. Most recently, Sammy's Beach Bar Rum was named 2013 Beverage Industry News (BIN) Magazine Editor's Pick - Award of Excellence. To find a local retailer or for more information visit SammysBeachBarRum.com.
On July 22nd, 2014 Hagar was in Toronto promoting the launch of his Beach Bar Rum at The LCBO. City News music reporter Rudy Blair caught up with The Red Rocker.
