It Might Get Loud Part Of Apple's New Music-Themed Movie Push
November 3, 2009, 14 years ago
Antony Bruno Billboard.biz is reporting:
Apple today will launch a new marketing and promotional effort designed to drive music buyers to music-themed movies in its video store.
The most visible change to the iTunes service will be a Music Movies landing page dedicated to music films such as concert movies, documentaries and music-focused feature films. Additionally, Apple plans to negotiate exclusive access to new music-themed movies to make them available for home distribution on iTunes before the physical DVD makes its way to retail shelves or rental stores.
One of the first exclusives is It Might Get Loud, the documentary about guitar gods Jimmy Page, the Edge and Jack White, which iTunes will offer from December 8 - 22 before any other outlet. Pre-orders start today here.
And finally, Apple is expanding catalog of older music-based films with such titles as LED ZEPPELIN's The Song Remains the Same, U2: Rattle and Hum, BUENA VISTA SOCIAL CLUB, Don't Look Back - BOB DYLAN, JOHN LENNON Imagine, NEIL YOUNG: Heart of Gold, This Is SPINAL TAP, PRINCE's Purple Rain, and THE DOORS.
The service already includes video content in artist-based search results, and artists and labels won't be able to add concert films to the content available in the iTunes Pass program.
Read more here.
