AIRBOURNE To Kick Off Launch Of Madden NFL 09 With Performance At Maddenpalooza

July 30, 2008, 16 years ago

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Electronic Arts Inc. has announced that Madden NFL 09 will celebrate its launch with Maddenpalooza, a music, sports and gaming fan festival hosted at the Rose Bowl in Pasadena, California on August 11th. To commemorate the 20th anniversary of the award-winning Madden NFL video-game franchise and the release of Madden NFL 09, Maddenpalooza will run from 2 PM to 10 PM the day before the official August 12th launch date. The event will feature live musical performances by bands from past and current Madden NFL soundtracks, including Airbourne. In addition to the music performances, Maddenpalooza attendees can enjoy a number of fan-friendly festivities including autograph signing stations with retired NFL legends, interactive NFL activities, 300 Xbox 360® gaming kiosks to play Madden NFL 09, and a Wal-mart pop-up store where customers can be among the first to purchase their copy of Madden NFL 09.

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