Business Wire/Reuters has issued the following press release:

Paid, Inc. and FreeCause have signed an agreement to add FreeCause`s branded toolbar, shopping mall, and loyalty rewards program to Paid Inc.'s celebrity services offerings. This forward-thinking social marketing strategy will enable Paid to further fortify its ability to build fan loyalty, customer satisfaction, site traffic, page views and client-brand awareness.

Boston-based FreeCause is the industry leading online loyalty marketing company. The FreeCause solutions monetize internet users` day to day activities, while also building brand awareness and strengthening brand loyalty. The actions that monetize deliver significant rewards to users - creating a positive relationship between fan and team, supporter and charity, traveler and airline.

"FreeCause`s branded toolbar and search applications translate into powerful marketing and loyalty tools for our business," said Keith Garde, Paid, Inc. celebrity services President. "These best of class loyalty marketing applications will help us maximize reach and impact across the span of social media - reaching millions of eyeballs and energizing our clients` growing communities of ever more loyal fans."
"We are very impressed by FreeCause`s execution of this concept and confident that we`re joining forces with a partner who has gotten it right, not just technologically but in the messages and mission they embrace," Garde noted. "As we establish our position as an innovator in social media marketing for the entertainment, sports and music industries, this alliance with FreeCause dovetails with our strategy for growth and further strengthens our ability to engage larger numbers of fans on a continuing basis with the kind of value propositions that cement their loyalty."

The FreeCause Loyalty Program, related messaging and interactive content will be offered via the Paid Inc.-managed celebrity web sites and communicated to growing lists of avid fans. Paid will work with FreeCause to define the desired look of each free downloadable toolbar as well as the available search actions, reward program, and related information flow.

AEROSMITH's Aero Force One fan community and veteran rockers DEEP PURPLE (www.deep-purple.com) are among the Paid clients who will immediately adopt these revolutionary new engagement tools.

Aero Force One has launched its FreeCause search toolbar that features the Aeropoints Rewards Program that is totally free! Now when fans search the web using the toolbar, they earn Aeropoints that give them a chance to win awesome Aerosmith Rock N` Raffle prizes like a phone call from a band member, free concert tickets, backstage tours and merchandise.

"Paid, Inc., with its high-profile clients, is an ideal partner for FreeCause in the entertainment industry," said Michael Jaconi, Vice President of FreeCause. "They are among the first to implement such a broad range of social media tools for their clients` fan communities. These clients, from rock stars to hip hop legends, will drive increased traffic to their sites, capture previously unrealized revenue streams, and remain on the cutting-edge of online loyalty solutions."

Fans that download the toolbar will be given exclusive access to special, personalized messages from the celebrities that they admire, and will be able to take advantage of great deals from over 2,000 e-commerce sites in the custom-branded FreeCause Shopping Mall. These retailers represent the top e-commerce sites from travel sites like Expedia to shopping hubs like eBay, and present fans with a great opportunity to save and be rewarded for their daily purchases.