Designer John Varvatos Launches The JIMI HENDRIX Collection
December 11, 2013, 10 years ago
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rock hard
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Renown menswear designer John Varvatos has launched the JIMI HENDRIX Collection, featuring select men’s apparel and accessories including jackets, shirts, vests, scarves, boots, pants, pouches, belts and selective classic artwork.
“This collection has been a passion project that began as I was editing images for my new book entitled John Varvatos: Rock In Fashion,” said Varvatos. “I was exploring the black and white images of Jimi Hendrix by notable British portrait photographer Gered Mankowitz. Jimi was a visionary rocker whose influence reaches beyond music, defining the art of individual style. Using this inspiration, I created a contemporary, non-nostalgic mix that is tactile and precious, in a non-precious kind of way.”
Check out the collection at Johnvarvatos.com.
Watch John Varvatos talking to CNN's Piers Morgan about the coolest rock icons.
