GENE SIMMONS Rocks MIPCOM
October 5, 2010, 13 years ago
According to Television Business International, rock and TV star Gene Simmons (KISS) told the MIPCOM (in Cannes) delegates that branding is everything and the TV industry needs to better embrace that. In an entertaining MIPCOM conference session moderated by TBI deputy editor Peter White, Simmons said the TV business needed ‘a kick in the pants' and ‘to get sleeker and hipper.'
You can watch the session on YouTube below:
Simmons was in town to celebrate his A&E; reality series Gene Simmons Family Jewels hitting the 100 episode mark and in a keynote address, he spoke to delegates about how he had built the brand of his rock ban KISS and built the TV show from a special to a long-running series.
"It's your professional duty to make sure your brand spreads," he told delegates. "I would rather be Disney than Sony, Lionsgate or Paramount - I would wear that t-shirt - brands mean everything."Read more here.
