GUNS N' ROSES Hunts Agency To Push Long-Awaited Album
October 15, 2008, 15 years ago
Marketingweek.co.uk is reporting:
GUNS N' ROSES is seeking an advertising agency to promote their long-awaited next album in a major break from music industry tradition.
Sources suggest that Universal Music has already contacted several London advertising hotshops to launch a marketing communications programme ahead of the global release of Chinese Democracy on November 25.
The move is the latest in a string of new initiatives by the music industry to encourage people to continue buying music, particularly albums, rather than illegally downloading.
It will be the first Guns N’ Roses album since The Spaghetti Incident in 1993 and was initially scheduled for release in March last year.
The delay prompted Dr Pepper in the US to ann-ounce that it will give a free can of its soft drink to “everyone in America” if the album is released anytime during 2008.
