Music marketing master Michael Brandvold and Mitch Lafon from BraveWords.com have posted Episode 10 of their Dropping The Needle podcast.

In this episode they discuss how KISS’ own hype and marketing hurt the release of their new single, 'Hell Or Hallelujah'. Listen below:

Dropping The Needle

Dropping The Needle is the podcast where all music from all genres is discussed. New releases, classic albums, rediscovered music, signed and unsigned. No ass kissing, just two guys talking about music.

KISS have released a collection of lyrics videos for their new track ‘Hell Or Hallelujah’ in eleven different languages. Check them all out below:

Spanish:

Portugal-Portuguese:

Brazilian-Portuguese:

Korean:

Japanese:

Italian:

Hebrew:

German:

French:

Chinese (Traditional):

Arabic:

The single, 'Hell Or Hallelujah', is now available via iTunes. Singer/guitarist Paul Stanley calls the album’s lead track, "a battle cry that encapsulates the entire record...one way or another, we’re going to do it our way."

KISS return with Monster, the 20th studio album in their historic career, on October 15th internationally, and October 16th in North America, through Universal Music Enterprises.

The 12-track, straight-ahead rock 'n' roll album features collaborations among all four members-including co-founders Paul Stanley and Gene Simmons and longtime members guitarist Tommy Thayer and drummer Eric Singer-in an album that shows the band at the top of its game. And that’s saying something, considering their illustrious, 40-plus year history-28 US gold albums, the most gold records for any American rock band, 40 million sales in the US, and a total exceeding 100 million worldwide.

Monster is the group’s first studio album since the band’s 2009 smash success, Sonic Boom, and was also produced by Paul Stanley with Greg Collins at Conway Studios in Hollywood, CA, and The Nook in Studio City, CA.

Monster represents KISS’ nod to the music that first inspired them to pick up their guitars and flame-throwers and don makeup to entertain millions. The group goes back to their own beginnings with the WHO-like 'Freak', while Gene lives up to the title track’s declaration on the raucous rock of 'Back To The Stone Age' and the bludgeoning 'The Devil Is Me'. Even guitarist Thayer takes a turn on his own with 'Outta This World', a tribute to his KISS “spaceman” character, while drummer Singer provides the vocals (and the back story) for the arena anthem 'All For The Love Of Rock & Roll'.

“There are no symphony orchestras, boy choirs, keyboards, outside producers or songwriters on this album,” promises Gene Simmons. “The best thing we did was to turn inwards to ourselves. Tommy and Eric have revitalized this band, with a work ethic and the talent to back it up. This is a real band effort. KISS has become a behemoth. We’re going where no bands have gone before.”

Pre-order Monster via Amazon below: