Erikson Consumer, the consumer electronics division of Jam Industries located in Baie D’Urfé, Quebec, and the Hudson Bay Corporation are proud to announce the launch of the much anticipated PAUL STANLEY Electric guitar and accessories.

Paul Stanley is a legendary American hard rock guitarist and vocalist for the classic rock band KISS. He is the writer or co-writer of most of the band's highest-charting hits, including 'Rock and Roll All Nite', 'Hard Luck Woman', 'I Was Made For Lovin' You', 'Crazy Crazy Nights', and 'Forever'. Paul's persona in KISS is "The Starchild" and this persona is carried through in the design of the products.

Launches at Hudson Bay Corporation (HBC) Zellers and Home Outfitters stores across Canada will take place on November 3rd, 2007.

"We were thrilled to work with Paul Stanley on this project and are proud to be able to offer Canadian KISS fans a little piece of rock n roll history in the form of an autographed, Paul Stanley designed guitar," said Todd Taylor, sales manager for Erikson Consumer.

Click here to visit the Zellers and Home Outfitters' Paul Stanley Page

Limited to only 5000 pieces worldwide, this electric guitar is designed and hand-signed by Paul Stanley of KISS. The guitar package is sure to become a highly sought after collectors item and comes with a certificate of authenticity, Paul Stanley guitar strap, 3 Paul Stanley guitar picks, and a Paul Stanley collector's poster. The package will retail for $299.99 and is expected to increase exponentially in value.

"To offer such a piece at this price is absolutely unprecedented," said Matt Golden, product manager for Erikson Consumer. "You typically see similar collector's items retailing for thousands, not hundreds of dollars. "Based on the demand, buzz on the streets, and feedback from anxious clients, we and HBC expect a very fast sell-out to very happy fans."

The guitar is a solid hardwood body design featuring nickel silver frets, an adjustable truss rod, four bolt detachable neck, 3 position selector switch, volume and tone knobs, individual adjustable bridge system, humbucker pickups and die cast tuners.

Accessories in the series include Paul Stanley Distortion Pedal, Paul Stanley Guitar Picks, Paul Stanley Pick Folio, and Paul Stanley Black Guitar Strings.

The Paul Stanley Distortion Pedal can be used with any electric or bass guitar connected to an amp. Features include a contour control with "MAX" setting for heavy distortion tones, heavy cast metal construction, and it works with either a 9V battery or A/C adapter (sold separately). It will retail for $74.99.

The Paul Stanley Guitar Picks are available in 12 different full-color designs. One package includes 12 medium gauge picks and will retail for $9.99. They can be stored in the Paul Stanley Pick Folio, $29.99, which holds 144 guitar picks - 6 double-sided sheets, each holds 12 picks per side - and zips closed to keep your collection safe.

Paul Stanley Black Guitar Strings are black coated light gauge strings made of Class 1 nickel. The package includes 009 .0115 .016 .024 .032 and .042 sizes and a spare high E-string included. The string package retails for $14.99.