Report: Wal-Mart Setting Up Rock Again AC/DC Stores Inside Of 3,500 Locations
October 17, 2008, 15 years ago
The following report is courtesy of Reuters.com:
When Wal-Mart noticed its AC/DC t-shirts were among some of its best-selling, the world’s biggest retailer realized some type of partnership with the rock band might make sense.
Now, as AC/DC prepares for the October 20 launch of its latest album, that partnership is coming to life — it goes far beyond shirts.
Wal-Mart, which was chosen by the band to exclusively sell the Black Ice album in its stores in the US, is setting up Rock Again AC/DC Stores inside all of its 3,500 Walmart locations. They will be stocked with the new album, AC/DC clothes, DVDs, the band’s earlier albums, games, and an area to try out the new AC/DC Rock Band video game.
Wal-Mart is also making its presence known in Manhattan, an island currently Wal-Mart free. On Friday, it parked its Black Ice truck in Times Square and set up a stage so passers-by could try out the new AC/DC Rock Band video game.
Melissa O’Brien, a Wal-Mart spokeswoman, said the band appeals to everyone from 50-year-olds to 15-year-olds, and the retailer was watching to see if the AC/DC push would attract new shoppers to its stores.
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