Swedish hard rockers, Seventh Crystal, have released their third studio album, Entity, available via Frontiers Music Srl. The new track and accompanying visualizer “Siren Song” are also available.

Describing the new single, the band had to say the following: “According to Greek mythology, sirens were beings who with their beautiful, seductive song, enchanted sailors to steer their ships off course, leading them to the rocky shore and an unknown fate. In today's society, with oceans of misinformation and rumour mongering, loneliness and lack of purpose is an endemic disease. The sirens are once again among us and hold positions at all levels of the everyday system, from troll factories, bringers of fake news, politicians and even those we once thought were friends”, they add. “Siren Song” is about getting lost in the search for purpose and being led into something that might have looked or felt good from the beginning, only to realize that you've been fooled and left behind.”

Seventh Crystal explain the concept of the album: “We live in an age of social media, AI, filter bubbles and sensational headlines by unknown writers. Disinformation controls the masses and creates multiple truths where the reality remains unknown. The development of technology is largely about solving problems and fulfilling human needs. But can it also lead to the opposite and become its own master with humans as its subjects? A kind of being, an "Entity". “Entity” is a depiction of past and present in which this particular development is at the centre. “For good or bad?”, “Under or out of control?” - the listener is the one who gets to decide."

Entity tracklisting:

"Oathbreaker"
"Thirteen To One"
"404"
"Path Of The Absurd"
"Architects Of Light"
"Interlude"
"Blinded By The Light"
"Siren Song"
"Versus"
"Mayflower"
"Push Comes To Shove"
"A Place Called Home"
"Song Of The Brave"

"Blinded By The Light" video:

"Path Of The Absurd" video:

Lineup:

Kristian Fyhr - Lead Vocals
Anton Roos - Drums/Percussion
Olof Gadd - Bass/Backing Vocals
Gustav Linde - Guitar/Backing Vocals
Emil Dornerus - Guitar/Backing Vocals

(Photo - Lars TC Anderson)