Best Buy and Premiere Networks have announced a new multi-platform promotion called Sixx Sense Rock, a partnership curated by NIKKI SIXX's national radio show Sixx Sense to bring the "best rock on the radio" into Best Buy stores. Beginning July 15th, a special Sixx Sense Rock branded display will feature a selection of eight rock albums in stores nationwide. In addition, Sixx Sense with Nikki Sixx and SixxSense.com will highlight one of the albums each week for eight weeks.

Sixx Sense Rock will also feature a bevy of contests for consumers during its eight-week run, the first of which is a chance to win a pair of tickets and a flyaway to see The Tour, featuring MÖTLEY CRÜE and KISS in a city of the winner's choosing. This contest is currently open until July 31st, details can be found here.

Monday through Friday from 7pm to midnight local time on his syndicated radio show Sixx Sense, which is about to celebrate the addition of its 100th affiliate, Sixx discusses music and lifestyle topics as he gives listeners a backstage look at the world and mind of a rock star. Joined by co-host Kerri Kasem, Sixx provides his unique perspective and attitude as the duo welcomes celebrity guests, recording artists and fascinating characters from all walks of life. All this and more are packaged with a rock playlist. Nationally syndicated by Premiere Networks, the program can also be heard internationally by approximately 2.7 million weekly listeners. Sixx Sense celebrated its two-year anniversary in February 2012 and has experienced tremendous ratings growth, which lead to its command of radio's most competitive time slot in Dallas. In May, Sixx Sense took over morning drive on 97.1 The Eagle/KEGL-FM, airing a customized show for Dallas - Ft. Worth listeners weekday mornings from 6 - 10am.

Sixx Sense is complemented by The Side Show Countdown with Nikki Sixx, which is available for air on weekends between 6am and midnight local time. Each weekend, the radio host and tastemaker introduces his personal new music picks, plays an array of what's happening on the rock charts, and shares his own special brand of talk radio with celebrities and other guests. The Side Show Countdown airs on nearly 50 stations worldwide. In addition, the Sixx Sense with Nikki Sixx channel is available on Clear Channel Radio's digital platform iHeartRadio and XM Channel 164.