THOR Turns Vancouver Millionaires Trademark Ownership Over To Canuck Sports & Entertainment

October 9, 2010, 11 years ago

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Metal icon JON MIKL THOR has proudly preserved hockey history for the past 33 years by owning and promoting the Vancouver Millionaires trademarks, including the name Vancouver Millionaires, the Inaugural Classic V logo, the Vancouver Maroons V and design and the web domain

He has used the marks since as early as 1977, first claiming an ownership interest through his exclusive use of the marks and then officially registering them as Canadian and US trademarks. For the last decade, with the help of his wife and business partner Katherine Elo, he actively pursued a retail and internet merchandise program incorporating the marks, breathing new life into an almost forgotten brand. His efforts strengthened the brand and gave it a solid place in the world of retro brand sports licensing.

With all the many things going on in his Asgardian universe, he has passed this magick apple of Idunn over to Canucks Sports & Entertainment which will utilize the treasure to enhanced its ability to tell the story of professional hockey in Vancouver.

"After years of promoting and honoring these champions of yesteryear through my clothing line, videos, hockey games, digital downloads, exhibits, concerts and more, I take great pride in having the Vancouver Millionaires, Vancouver Maroons trademarks head to the hallowed halls of Canucks Sports and Entertainment,” Thor explains. “I look forward my other business ventures that include my very favorite things to do, Sports and Entertainment. Hail The Vancouver Millionaires! Hail The Vancouver Canucks! May the spirit of the Millionaires help the Canucks bring another Stanley Cup to Vancouver!!!”

Canucks Sports & Entertainment has plans to launch a small line of Vancouver Millionaires merchandise this season, with merchandise to be available at Canucks Team Store locations and online at

The Vancouver Millionaires played in the Pacific Coast Hockey Association from 1912 through 1922 and won the Stanley Cup in 1915 against the Ottawa Senators of the National Hockey Association, which later became the NHL.

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