Update: GUNS N’ ROSES Blast Dr Pepper Over Flubbed Chinese Democracy Promotion
December 1, 2008, 15 years ago
MTV.com has issued the following report from Gil Kaufman:
Let me get this straight. Dr Pepper lays down the gauntlet for Axl Rose and dares him to release Chinese Democracy this year by promising to give everyone in America a free soda if the reclusive rocker can finally pull the trigger on the mythological unicorn of an album. So Axl delivers and … Dr Pepper doesn’t? Nice work, soda jerk.
Rose’s lawyer took a swipe at Dr Pepper last week, saying the drink maker didn’t deliver on its pledge to give out the free sodas. Keep in mind, GN’R had nothing to do with the stunt. (Though wouldn’t it be great if somehow this were all some bizarre viral campaign and you could hear Dr Pep jingles when you played the CD backwards, if that’s even possible?)
Los Angeles-based lawyer Alan Gutman penned a poison letter to Dr Pepper Snapple Group Inc. President and CEO Larry Young, calling the company’s online coupon-redemption scheme an “unmitigated disaster, which defrauded customers.” Gutman also insisted that the beverage maker extend its offer and place full-page apologies in The New York Times, Los Angeles Times, USA Today and Wall Street Journal.
Again, GN’R was not involved in the original campaign, but now that it has allegedly tanked, the attorney says he originally saw it as an “exploitation of my clients’ legendary reputation and their eagerly awaited album,” adding that the promotion “brazenly violated our clients’ rights.”
Read the full report at MTV.com.
