After millions of plays of the band’s first promotional online game, Flight 666, EMI and branded entertainment specialists, Matmi, have teamed up again to promote IRON MAIDEN’s The Final Frontier tour and forthcoming album with a second game release.

Set en-route to the band’s first intergalactic gig, The Final Frontier game extends the deep space concept of the album into a fun but feisty dodge-and-fight challenge over five levels.

Fierce Space Pirates attack and destroy the band’s cargo ship, scattering equipment across the galaxy!

Piloting Ed Force One (a space shuttle version of the band’s customized Boeing 757), players must retrieve enough cargo for Iron Maiden to perform the loudest gig in the Universe!

Geoff Smith, Digital Director, EMI Marketing, says Iron Maiden have really supported using the promotional power of branded games: “The Flight 666 game had an amazing take up with 4.5 million plays worldwide since launch, proving how popular Maiden are in the gaming area and it’s a phenomenal achievement.

We’ve really upped the complexity of this new game to support the brilliant new album as we believe it’s increasingly important for us to challenge fans and gamers alike.

By creating a sequel version of the game that’s only included with the Deluxe CD edition, we’ll be providing great additional value and further rewards for purchasers of the physical product when it is released on August 17th.”

Jeff Coghlan, founder and MD at Matmi, says the new album’s deep space theme has translated well into the 2010 online game: “Iron Maiden is a fantastic band to bring to life as branded entertainment - their artwork and soundtracks are iconic.

The space game genre is an ageless setting that’s often overlooked these days, and ‘The Final Frontier’ game has been inspired by the likes of R-Type, Thrust and Elite.

We’ve still made sure that there’s plenty of Iron Maiden content too to interest and amuse hard core fans and Maiden newbies alike.”

Play the game: TheFinalFrontierGame.com.

Multi-camera footage filmed at Iron Maiden's July 12th gig at Madison Square Garden in New York City can be viewed below.

Iron Maiden appeared on the BBC's Radio One Rock Show on Monday, August 2nd for part one of their chat about their new album, The Final Frontier. Part two airs next week. For more info visit this location.

The release dates for The Final Frontier are as follows:

August

13 - Mainland Europe
16 - UK
17 - North America
18 - Japan

The following formats will be available:

Limited Collectors Mission Edition

Limited Edition Double Picture Vinyl

iTunes LP

Standard CD

Digital Download

The Limited Collectors Mission Edition comes in a unique CD case and includes access to bonus content including the Director's Cut of this new video, filmed band Mission Debrief interview footage, wallpapers, photos and the exclusive game Mission II: Rescue & Revenge.

The Final Frontier features the following tracklist/song credits:

'Satellite 15... The Final Frontier' (Adrian Smith/Steve Harris)

'El Dorado' (Smith/Harris/Bruce Dickinson)

'Mother Of Mercy' (Smith/Harris)

'Coming Home' (Smith/Harris/Dickinson)

'The Alchemist' (Janick Gers/Harris/Dickinson)

'Isle Of Avalon' (Smith/Harris)

'Starblind' (Smith/Harris/Dickinson)

'The Talisman' (Gers/Harris)

'The Man Who Would Be King' (Dave Murray/Harris)

'When The Wild Wind Blows' (Harris)