In support of Anti-Bullying Awareness Month this October, Los Angeles based hard rockers BLACK VEIL BRIDES teamed up with The Bully Project and created an exclusive lyric t-shirt that went on sale earlier this month. The shirt, with the words “If We Stand Together We Will Be Unbroken” emblazoned across the front, has sold over 1,200 shirts so far. The words are lyrics taken from the band’s song ‘Unbroken’ featured on the Avengers Assemble soundtrack. With just five days left to purchase the exclusive tee, this crowdfunding initiative has raised $20,590.72 to help support The Bully Project. Black Veil Brides are one of the first bands to take to crowdfunding for the sole purpose of raising money for a charity they believe in. The band has pulled in some of their sponsors to also join them in the fight against bullying. BandMerch, Peavy and Monster Energy have been supporting this endeavor by matching donations at different intervals of the campaign. The shirt, in its final week of sales, is available exclusively at teespring.com for $25.00 each and can be purchased directly from this location.

"Alex, whose powerful story of being bullied is told in the film Bully, is 16 and an aspiring musician. He is a huge fan of the Black Veil Brides. We are grateful for artists like the Black Veil Brides for taking a stand with Alex, The Bully Project and all of us who have felt like outsiders to end bullying and create safer schools," states acclaimed Bully documentary director Lee Hirsch.

A subsequent component of the partnership is that Black Veil Brides will be encouraging everyone who purchases a shirt to send a photo of themselves wearing it. That photo can be emailed to the band at bvbarmynews@gmail.com. Upon sending the image to that email address, the person is giving the band permission to use their image in an anti-bullying video that they will be releasing on October 1st for Anti-Bullying Awareness Month. This video will be posted on the Black Veil Brides YouTube page and shared for the world to see.

Black Veil Brides is: Andy Biersack (vocals), Jake Pitts (guitars), Jinxx (guitars/violin), Ashley Purdy (bass) and Christian “CC” Coma (drums).