GTECH Rocks Out With AEROSMITH Branded Lottery Deal
March 12, 2009, 15 years ago
Gamingintelligence.com is reporting:
In a novel way of utilising the power of brands in the hope of increasing lottery sales, GTECH Corporation has signed a multi-year licensing agreement with the American rock band AEROSMITH, giving GTECH the exclusive rights to develop lottery games based on one of the most powerful brands in music industry.
GTECH plans to develop innovative lottery games across all channels that will include, in addition to cash prizes, exclusive Aerosmith merchandise, and once-in-a-lifetime experiences including VIP All Access passes to Aerosmith’s upcoming tour in mid-2009.
According to GTECH, Aerosmith has massive international appeal with a fan base consistent with core lottery players, 60% male and 40% female, in the 25-54 year old age group.
