How A Music Website Can Boost Your Visibility
October 12, 2021, a week ago
Most artists rely on social media to grow their fan base. But with the booming music industry, that's not enough. You need to up your game by embracing up-to-date digital marketing techniques such as creating a website. Actually, according to IFPI Global Report 2021, the music industry has been thriving amidst the global pandemic, with its total revenue amounting to $21.6 billion in 2020 with a growth rate of 7.4%. And the growth trend has been adamant for six consecutive years. Therefore, it's evident that the competition in the market is vigorous. Without a music website, for instance, you may not survive the competition.
In this blog, we've discussed how a music website can help you attain a competitive edge in the industry. Read on;
Music Website; Why You Really Need One
The music industry has legendaries such as Rihanna, Beyonce, Michael Jackson, to name but a few. These icons have graduated from being mere artists into giant icons. That's because they've invested in growing their careers by creating websites that convert.
While social media has taken the music industry a higher notch, it's limited in some ways. And websites can fill the gap. Here's why you need a music website.
A website allows you to register your domain name, which is a crucial step in safeguarding your brand. With the increasing cases of copyright infringements, you list losing your artistic work to others. However, by registering your domain name, no one else can use a similar name to register themselves, giving you ownership rights. Although, you won't get full legal protection because you'll also be required to register copyright or trademark to attain full legal protection. Nevertheless, by registering your domain name, you made the first most crucial step. Unfortunately, most artists overlook the need for domain registration.
Strengthens Your Online Presence
In the digital era, having a well-established online presence is paramount. And having a website helps boost visibility. Your music pays depending on the actions of your fans. For example, how many subscriptions do you have on YouTube, how much your songs are played every day, etc. So, standing out to be easily found is vital. Keep in mind that fans follow musicians who they are well-informed about. And you can keep them informed through your website. Have a list of all your artistic work. Include CTAs to direct them where to find your videos and music. Note that you do all this from a single platform, which will help you stay ahead of your competitors.
You get the Opportunity to Portray the Unique Personality of Your Band
Your website represents your personal touch, style, and interests. Also, you are not limited to a certain number of characters. Website designers can customize your website to match exactly what you want, whether you want a few or multiple pages. You'll showcase the uniqueness of your band based on the text and images you select. You just have to look for an outstanding design that complements your music to create a lasting impression on your fans and prospective followers.
Social Media Channels aren't Permanent
It's undeniable that establishing your band across several social media platforms is crucial, but that alone may not be enough. That's because Facebook, Instagram, Twitter, Pinterest, and more aren't permanent. But a music website is permanent. It gives you the power to be in charge of your art. For instance, you'll rightfully own the content, manage the experience. Therefore, you don't have to rely on paid posts, not to mention that you can compel your fans to visit your website at any time. Even those fans who aren't on Facebook, they'll find you on your website.
A Website will Boost Your Sales
With a website, you can compel your fanbase to buy your music easily. And if they are convinced of your credibility, they will support you and share your music with other people. And that means more money will keep streaming your way. Also, through a website, you can keep your fans informed about the next album. Keep in mind that a website allows you to sell your music and merchandise when you please, offer discounts or set the pricing.
Help in SEO Optimization
You can enhance visibility by incorporating specific keywords in your pages that can favor you in SERPs (Search Engine Results Page). In your music website, just include texts related to your latest music, and you'll be good to go. Also, when selecting a domain name, go for a band or artist name. This way, search engines will match your band phrases (keywords) to your site. This will give you more authority, unlike a social media account. Simply put, a website establishes you as an authority in your field.
Finally, the influence of social media on the music industry cannot be overlooked, but a website is equal to none. It can help generate leads and increase the conversion rate. You just need to make sure that your website is well-designed. Get in touch with an experienced music website designer for a thrilling music experience.