PR Newswire has issued the following press release:

Guitar Center announced today the launch of their LED ZEPPELIN Sweepstakes in partnership with the band, Atlantic Records/Rhino Entertainment and Warner Home Video.

In its biggest promotion of the year, Guitar Center will celebrate the legacy of Led Zeppelin with the first of three sweepstakes beginning today.

These holiday promotions have something for everyone, from the chance to attend the most anticipated live concert event in the past decade, the December 10th SOLD-OUT Tribute Concert to Ahmet Ertegun in London (including a performance by Led Zeppelin), to winning the ultimate "Led Zeppelin Rock 'n' Roll customized packages," to hourly in-store giveaways on Black Friday. These experience-based customer sweepstakes will synchronize with the November 13th release of the new Atlantic/Rhino Entertainment two-CD collection Mothership, as well as the highly-anticipated November 20th re-release of the newly Remixed and Remastered legendary concert film from Warner Home Video, The Song Remains The Same and the Atlantic Records/Rhino Entertainment companion The Song Remains The Same Remixed and Remastered soundtrack.

"At Guitar Center, we pride ourselves on being able to offer our customers unique opportunities to experience music, from exclusive guitars to special live performances," said Glen Peiser, VP of Advertising. "Our exceptional partnership with the legendary Led Zeppelin, the renowned Atlantic Records/Rhino Entertainment and Warner Home Video allows us to bring our customers incomparable sweepstakes opportunities that will leave lasting impressions with the winners. We are especially excited to be able to offer a once-in-a-lifetime trip to experience one of the most celebrated rock bands of our time, Led Zeppelin."

Consumer Sweepstakes #1: "Enter for your chance to see Led Zeppelin in London"

From October 29th - November 14th exclusively through the Guitar Center website, consumers can enter this contest on http://www.guitarcenter.com. The grand prize will be two tickets to the "Tribute Concert To Ahmet Ertegun In Aid Of The Ahmet Ertegun Education Fund" at the O2 Arena in London on December 10th. The winner will also get two tickets to the Led Zeppelin December 9th dress rehearsal, airfare for the winner and a guest, double occupancy hotel for four days/three nights, $2500 spending money and the entire Led Zeppelin in-print catalogue.

Consumer Sweepstakes #2: Guitar Center will team up with Led Zeppelin and Rhino Entertainment for a day full of Rock 'n' Roll giveaways on Black Friday, November 23rd, the day after Thanksgiving and the biggest retail shopping day of the year. Guitar Center will give away a Led Zeppelin prize package every hour at every one of their 215 stores on this day only. The prize packages can include any of the following: an entire Led Zeppelin in-print CD catalogue, Led Zeppelin Mothership and The Song Remains The Same CDs/DVDs, Led Zeppelin T-shirts and limited edition button sets. This contest will also serve as the kick off to the big December sweepstakes.

Consumer Sweepstakes #3: "Win The Ultimate Led Zeppelin Rock 'n' Roll Packages"

From November 26th - December 31st, customers can enter at all 215 Guitar Center stores and at http://www.guitarcenter.com for a chance to win:

1) a Gibson guitar autographed by Jimmy Page

2) Gibson mandolin autographed by John Paul Jones

3) Limited edition Shepard Fairey Mothership fine art piece;

4) Led Zeppelin skate decks, and

5) Led Zeppelin in-print vinyl collections.

Read the full press release here.